Klutch Sports Group, the Rich Paul-founded agency that has such clients as LeBron James and Anthony Davis, is partnering with United Talent Agency in Hollywood in a deal that adds a sports wing to the company.
The deal allows Klutch to keep its own branding. Paul also becomes the head of UTA Sports.
The agreement may also provide another outlet for sports stars to pursue media opportunities. James is set to star in "Space Jam 2" along with a number of NBA and WNBA stars, with filming expected to start this offseason.
James tweeted about the deal following its announcement Wednesday.
Proud of you my brother!! You have no idea how much so. Continue to change the narrative & push the culture! So many kids in our community look up to you for inspiration as well. You are setting a great example of hard work, dedication and taking an opportunity to the max! 🙏🏾❤️✊🏾 https://t.co/M9yn5MJ4Hd— LeBron James (@KingJames) July 17, 2019
"We've been looking for the right sports opportunity for quite a while," United Talent Agency CEO Jeremy Zimmer told The New York Times. "We have taken a significant stake in Klutch, but Rich retains very substantial controls because we want it to be his business and we love what he's doing."
In tweeting about the deal, Klutch wrote, "Every move made is designed with our clients in mind."